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    How to Become a Top Behavioral Economics Consultant

    4-part webinar series featuring stories from 4 consultants as they unveil the journey behind their success.


    Melina Palmer: How to run a BE consultancy in the US, write 2 books, and create a podcast with nearly a million downloads


    Sam Salzer: The story from Sweden about Habit Weekly, the most famous behavioral design newsletter


    Torben Emmerling: Founding, growing, and internationalising a leading behavioural science consultancy


    Matt Sucha: How to turn passion into a business and become the world leader in Consumer Psychology training

    What is it be about?!

    Tune into our webinar series to listen to the STORIES of those who’ve made it. They fell in love with BE & consumer psychology and followed their dream to become successful consultants!

    How did they turn their passion into a career? What challenges did they need to tackle to get their first clients? What has worked for them over the years and what hasn’t? How do you grow a business and still have a life? 🙂

    These and many other questions might help you gauge whether it’s something you’d like to pursue too.

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    Meet our guests


    Melina Palmer, CEO @ The Brainy Business

    Melina Palmer is the CEO of The Brainy Business. She also teaches applied behavioral economics through the Texas A&M Human Behavior Lab.

    Her podcast, The Brainy Business, has nearly a million downloads from over 170 countries.

    She has published two books: What Your Customer Wants and Can’t Tell You (2021), and What Your Employees Need and Can’t Tell You (2022). 


    Samuel Salzer, Co-founder @ Nuance

    Samuel is an applied behavioral scientist, specializing in the intersection of product, design, and AI. He serves as a senior advisor to numerous leading tech startups and stands at the forefront of the emerging field of Behavioral Design.

    A frequent keynote speaker, Samuel co-authored the book “Nudging in Practice – Helping Organisations Make It Easy to Do the Right Thing.” He is also the co-founder of the digital behavioral agency Nuance and the founder of Habit Weekly, the largest community for behavioral designers.


    Torben Emmerling, CEO @ Affective Advisory

    Torben Emmerling is the Founder and Managing Partner of Affective Advisory and author of the D.R.I.V.E. Framework for behavioral science insights in strategy and public policy.

    He is the President of the Behavioral Insights for Better Politics and Societies Initiative (BIPS) and a Founding Member and Non-Executive Director on the Board of the Global Association of Applied Behavioural Scientists (GAABS).


    Matt Sucha, CEO @ Mindworx

    Matt is the founder and CEO of Mindworx. Over the years his team has advised the largest banks, insurance, and telco companies across Europe.

    Matt is behind the most complex online masterclass on Behavioral Economics & Psychology in Marketing with some of the biggest names from the field as co-speakers.

    In recent years Mindworx has become the world leader in consumer psychology training, with alumni in more than 100 countries.

    Who should watch?

    • Anyone who would like to become a behavioral consultant
    • Anyone who dreams of one day having an independent consulting practice
    • Anyone looking for inspiration on how to grow their behavioral prowess

    Curious about Mindworx and who we are?

    We are a team of business consultants with a shared passion – we believe in the power of behavioral economics and consumer psychology. Our results from dozens of completed projects for the largest companies in the European banking, insurance, and telecom industries reinforce this belief.

    Since 2015, we have continuously refined our approach to ensure that our clients get the best that behavioral economics and consumer psychology have to offer.

    We’re the World Leader in Consumer Psychology Training Programs

    • 3 300+ alumni
    • 115+ countries
    • 4.72/5 average rating

    Companies who have trained with us

    Ready to get inspired and boost your career in BE & CP?

    Sign up