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Trying to innovate without solving a customer need
Teams often roll out new features just to keep things moving. But if those features don’t solve a real need, people won’t use them.
4 out of 5 products don’t succeed. Don’t gamble — rely on consumer psychology instead.
The most common pitfalls we see in product design
Our clients usually don’t realize it—they’re too deep in the process and tend to stick established practices.
Focusing on segments, not real people
It’s easy to think of “premium clients,” but those labels don’t tell the whole story. What really matters is what people are going through in their real lives.
Designing without psychology insights
You need to grasp how people really decide. What drives them? What gets in the way? Designing in line with how people naturally think makes products feel intuitive and easy to use.
Our approach: Practical. Proven. Human.
With expertise and psychology baked into each stage, we turn your idea into something people actually want.
Research
We combine qualitative and quantitative research to uncover what drives your customers—and what turns them away. You get clear, practical insights and their implications for your product.
Problem definition
Building solutions to the wrong problems is a waste of your resources. Based on our research, we’ll help you narrow down the right problems to solve. Only then, we start designing solutions.
Ideation
Through design-thinking workshops and collaborative sessions, we come up with ideas that solve real customer problems—and make sense for your business.
Prototyping & Testing
We turn ideas into prototypes—starting low-fi, then refining based on UX best practices and behavioral science. Real users test what we build, so by the time development starts, there’s no guesswork—just what works.
Why work with Mindworx?
- Proven behavioral know-how
We blend deep understanding of human psychology with the best of design thinking and UX. That means we don’t just guess—we use proven methods to uncover what’s really going on in your customers’ minds and build products that truly fit their needs. - Expertise in banking, insurance, and telco
With years of hands-on experience in these industries, we bring insights that are grounded in what actually works—not just in theory, but in the real world. - Design that sees the bigger picture
We don’t just design what you ask for. If something in your strategy needs a second look, we’ll say so. We challenge assumptions, ask the right questions, and help you focus on what really matters—so the end result actually moves the needle. - End-to-End Partnership
From the first sketch to a fully tested prototype and the right message to go with it, we’re by your side. We’re here to guide, co-create, and help you launch with confidence—every step of the way.
““One of the best investments and most eye-opening experiences of my nearly 20-year professional career in marketing.””
Martin HromkovičMarketing Strategy Director at Orange Bratislava
Ready when you are
Whether you’re up for a chat or just curious for now, it’s totally up to you.
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