Hey there, curious soul.
Thank you for downloading our info pack. We hope you’ll find all the answers to your questions there.
Hey there, curious soul.
You are just one step away from exploring of – The SURF™ Method: Boost Sales Performance with Consumer Psychology
Become a Licensed Consumer Psychology Trainer & Coach
Boost your credibility and build new revenue as a licensed trainer for the world’s top training in consumer psychology
Companies that train with us:
What is this program about?
Over the years, The SURF™ Method: Boost Sales Performance with Consumer Psychology has become recognized as one of the top training programs in consumer psychology worldwide.
This licensing program equips you with all the knowledge, materials, and ongoing support to become a certified SURF™ Method Trainer & Coach and build a strong revenue stream.
It’s not just another concept that falls short in real world—it’s a proven, action-driven method that has already delivered results for companies around the globe.
Why do trainers choose this program?
These are the things our licensed trainers, coaches and consultants value the most:
- Science-Backed Techniques to Boost Sales Performance
Master a practical methodology rooted in consumer psychology and a decade of real-world success. This unique training equips you with practical strategies to boost sales and increase conversions. - All the Materials to Deliver the Training
No need to spend years creating a new training. You’ll get ready-to-use slides, Miro board templates, engagement strategies, gamification tools and more—all designed to help you deliver an engaging training. - Quick Return on Investments
You’ll receive Sales & Business Development best practices, along with full support to sell the training and get your initial investment back in no time. - Strong Support and Community
You’ll gain ongoing support from industry-leading experts in the Licensed Trainer Community.
Add the world’s #1 consumer psychology training to your portfolio and gain know-how that sets you apart from the competition.
What is the training about?
You’ll learn to deliver training about the Why behind the buy.
You’ll teach your trainees:
- A New Sales Approach Backed by Measurable Results
They’ll discover how customers make decisions and learn simple, science-based tools to boost sales—without compromising trust or customer experience. - Three Critical Mistakes and the Unique SURF™ Method
Trainees will uncover three mistakes even experienced salespeople make and learn how the SURF™ Method can help overcome them. - Small Changes with Huge Impact
They’ll master 9 key consumer psychology principles to make subtle, customer-focused changes in communication that drive significant sales improvements.
After this program, you’ll be able to run the training yourself—helping your clients boost sales performance and build a new revenue stream for yourself.
Need further details on the training content?
How does the licensing program work?
Got questions? That’s totally normal. We’ve put together a detailed Info PDF with everything you need to know about the program. If you still have questions, feel free to reach out to us.
We’ll connect for a quick matching session
We’ll hop on a call to answer all your questions and assess whether this program is the right fit for you. We’ll also check if you’re a good match to join the program and the community of our licensees.
You’ll go through the onboarding process
You’ll spend five days with Mindworx’s consumer psychology experts. You’ll master the SURF method, grasp key psychology principles, and learn to deliver the training to your clients for lasting impact.
We’ll provide you with ready-to-use materials for both online and in-person delivery, including presentations, exercises, gamification tools, certificates, and more.
Leverage your new skills in your business
After onboarding, you’ll be licensed for 12 months and ready to train others in consumer psychology. We’ll give you everything you need to sell the training and support your first sessions for a smooth start.
Throughout the year, you’ll stay connected with the Licensed Trainer Community, get ongoing support, and exchange insights with other trainers.
Decide whether to extend your license
After 12 months, you can choose to renew your license. If you do, you’ll continue receiving the latest insights and stay connected with the Licensed Trainer Community for ongoing growth.
Who do we accept in the program?
We care about quality. That's why we work only with experienced trainers from sales, communication, or marketing—ready to be active members of our trainer community
It's great for you if you are:
- Established consultant or trainer and you want to build or grow your own business
- Training organization and you want to expand your portfolio
with a unique training
Still not sure if this is the right fit for your team?
Reach out, and we'll help you figure it out.
Mindworx is the World Leader in Consumer Psychology Training Programs
- 3500+ people trained
- Licensed trainers in 12 countries across 4 continents
- 4.72/5 average rating
Countries our training programs have reached:
Companies that already trained with us:
“I can only highly recommend the onboarding because of the extraordinally lively manner it was executed. Also thanks to the talented lector I got never bored and my focus was still being refreshed with many interesting and engaging activities. Not talking about the topic itself which is something that can transform your view even in case of really experienced trainer.”
Petr Jeřábek
“If you truly want to level up your game in managing sales team performance Mindworx is the place to do it. SURF is an amazing framework in itself, but also how it is delivered- it's 5 stars. ”
Blazej Dziuk
“What really stood out to me was the group of people in the onboarding – accomplished, driven, and coming from all kinds of industries, but all with the same hunger for knowledge. One moment, I’d be hearing insights from a behavioral economics professor, the next from a rising marketing agency owner. It was a mix of perspectives that made every discussion sharper.”
Jakub Popluhar
Frequently asked questions
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What is the structure of the onboarding?
The onboarding spans two weeks, consisting of five intensive live training days. Each session lasts approximately six hours, including short breaks. The exact schedule will be confirmed a few weeks before the start date to accommodate different time zones.
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How do you handle different time zones?
We carefully tailor the onboarding schedule based on participant locations. In the last cohort, we successfully managed trainers from the US, Europe, and Sri Lanka. No matter where you are, we’ll ensure the timing works for you.
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Who are the current Mindworx licensed trainers?
Our trainers come from 10+ countries across four continents (North and South America, Europe, and Asia). They include elite trainers, consultants, university professors, and marketing agency owners, all bringing their expertise to Mindworx.
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Do I need to have previous training experience?
Yes, some experience in training, coaching, or consulting is required since you will be responsible for finding and delivering your own training sessions. If you’re looking to expand into corporate training and consulting, this program will equip you with the tools and community support to succeed.
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How soon can I start earning money as a licensed trainer?
You can start earning immediately after onboarding—even the very next day. While we recommend reviewing the materials thoroughly before delivering your first training, the pace is entirely up to you.
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How does Mindworx support me after onboarding?
You will receive comprehensive training materials, including:
• Presentation decks and structured training modules
• Official Mindworx Licensed Trainer Badge
• Monthly Mastermind Calls with CEO Matej Sucha and other licensed trainers
• Access to an exclusive community of professionals
Is there still a question we didn’t answer?
Choose the option that
works best for you
Maybe you are ready to talk, maybe not yet. Either is fine with us.
Or, sign up for our online workshop to get a firsthand look at the program.
July 2025
New Trainer Onboarding – 22. – 24. 7., 30. – 31. 7. (5 days)
October 2025
New Trainer Onboarding
January 2026