Hey there, curious soul.

Thank you for your interest in The SURF™ Method Training.

    World Leader in Consumer Psychology Training

    The SURF™ Method: Boost Sales with Consumer Psychology

    The World’s #1 Training in Consumer Psychology

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    What’s the training about?

    This isn’t another training about dubious sales tactics. It isn’t about uncovering the “psychological” profile of customers or learning “magic formulas” to overcome objections.

     This training is about the why behind the buy.

    It has one goal:
    To give you simple tools from consumer psychology to overcome 3 critical sales mistakes and boost your sales performance.

    What our clients say?

    “The most interesting and eye-opening part was the SURF™ Method. Focusing on uncovering and removing clients’ psychological barriers is a game-changer.”
    Ivan PastierBusiness Development Director, CTP
    “I lead a team of experienced real estate salespeople. This workshop was incredibly inspiring, and practical; and pushed us to think outside the box. The case studies and examples on changing communication to become more persuasive were awesome!”
    Marian DornakSales Director, ITB Development
    “Very eye-opening for everybody who attended. It radically transformed how we look at customers and design campaigns.”
    Jalal DouameHead of Group CRM, Raiffeisen International
    “It brings very pragmatic and concrete benefits when designing value propositions or planning communication. The training is not only for marketing. Any colleague with a customer-facing mission will benefit from it.”
    Sandra MoreauChief Marketing Officer, Orange Group
    “Incredibly inspiring, professional, and practical. I’ve been through many training programs, but this one radically changed how I communicate with my clients.”
    Peter KonecnySenior Financial Advisor

    What makes this training so unique?

    • An Eye-Opening Approach Rooted in Consumer Psychology.
      You’ll discover how customers really make purchase decisions and learn simple, science-based tools to influence their choices and significantly boost your sales.
    • Three Critical Mistakes and the Unique SURF™ Method.
      You’ll uncover three mistakes even experienced salespeople make and learn how the SURF™ Method helps you overcome them, boosting sales and enhancing the customer experience.
    • Small Changes with Huge Impact.
      You’ll master 9 consumer psychology principles to make tiny, easy-to-apply tweaks in your communication that drive significant improvements in sales performance.

    Get in touch

    This training is for salespeople…

    Who regularly engage with and sell to new clients.

    Whose success relies on persuasion, not just pre-existing relationships.

    Who are eager to enhance sales performance and drive higher conversions.

    How is the training structured?

    Each of the three modules targets one critical mistake that ruins sales performance.

    Module 1: 4 Psychological Barriers that Stop Customers from Acting

    What is it about?

    Module 1 opens the door to the fascinating world of consumer psychology, revealing how the subconscious mind and decision-making context shape customer behavior.

    It tackles one of the most overlooked yet crucial aspects of sales success: removing the psychological barriers that stop customers from buying.

    Participants will learn how to identify and overcome four key barriers—uncertainty, perceived effort, psychological reactance, and the zone of acceptance—using proven, practical techniques.

    Module 2: The SURF™ Method

    What is it about?

    In Module 2, Participants will uncover the power of the SURF™ Method—a simple, step-by-step framework designed to boost sales performance.

    They’ll tackle the second of three critical sales mistakes, gaining actionable insights to start transforming their sales approach and driving results.

    Participants will also get the opportunity to apply the SURF™ Method to their own specific sales challenges, ensuring
    immediate relevance and impact.

    Module 3: The 5 Most Important Motivators to Act

    What is it about?

    Module 3 uncovers the third critical sales mistake: over-relying on logic and rational arguments while overlooking the power of context and emotions to shape decisions.

    In this session, you’ll master 5 proven principles of motivation – loss aversion, the endowment effect, anchoring, perceived value, and defaults – to make your offers more engaging and persuasive.

    By the end of this module, you’ll have the tools to elevate your sales approach, spark motivation in your customers, and close more deals effortlessly.

    Every module takes half a day and consists of a training part, workshop part and homework.

    • Training
      We talk about the latest insights, case studies, and principles.
    • Workshop
      You apply all you’ve learned to your processes & situations.
    • Homework
      You have a specific assignment to work on until the next module.

    Sounds good? Let’s talk!

    Contact us