Hey there, curious soul.
Thank you for downloading our info pack. We hope you’ll find all the answers to your questions there.
Train-the-trainer program for telecoms and finance
Bring the world’s top consumer psychology training in-house to boost the performance of your salespeople.
Companies that train with us:
What is this program about?
At Mindworx, we know that in today’s fast-moving world, every customer interaction counts more than ever.
Companies must strike the perfect balance—delivering an exceptional customer experience while ensuring every conversation drives sales.
This program equips your trainers with proven consumer psychology techniques to turn every interaction into a high-performing sales opportunity.
3 key reasons companies choose this program
With our train-the-trainer program, you’re not just accessing the world’s #1 training in consumer psychology- you’re bringing it in-house. You’ll get:
- Science-Backed Techniques to Boost Sales Performance
Equip your trainers with proven consumer psychology strategies to enhance sales performance and increase conversions. As they share these insights, your sales team will consistently close more deals with greater efficiency. - Scalable, Cost-Effective Training-Right in Your Organization
No need to hire external trainers every time your sales team grows. With this program, your in-house trainers become consumer psychology experts, ensuring high-impact training whenever needed. - Ongoing Expertise and Community of Licensed Trainers
Your trainers will stay updated on the latest consumer psychology trends and gain ongoing support from industry experts in the Licensed Trainer Community.
Your trainers will become Sales Performance Specialists, taking your sales teams from good to exceptional.
What is the training about?
This training is about the Why behind the Buy. Your trainers will master:
- A New Sales Approach Backed by Measurable Results
Your trainers will discover how customers make purchase decisions and learn simple, science-based tools to boost sales—without compromising trust or customer experience. - Three Critical Mistakes and the Unique SURF™ Method
They’ll uncover three mistakes even experienced salespeople make and learn how the SURF™ Method can help overcome them. - Small Changes with Huge Impact
They’ll master 9 key consumer psychology principles to make subtle, customer-focused changes in communication that drive significant sales improvements.
Once your trainers learn this, they’ll be able to run the training themselves—helping your sales team to boost sales performance.
Need further details on the training content?
How does the licensing program work?
You probably have questions—and you might want your colleagues on board too. We’re happy to set up a compelling presentation or program preview for your company. Or, you can join one of our live online workshops.
Your trainers will go through the onboarding process
Your trainers will spend five days with Mindworx’s consumer psychology experts. Beyond learning the science, they’ll also learn to effectively teach these insights to your sales team—ensuring lasting impact.
We’ll provide them with ready-to-use materials for both online and in-person delivery, including presentations, exercises, gamification tools, certificates, and more.
Train as many salespeople as you’d like
After onboarding, your trainers will be certified for 12 months and ready to teach consumer psychology to your sales team. We’ll help them prepare for their first training sessions to ensure a smooth start.
During the 12 months, they’ll stay connected with the Licensed Trainer Community, receiving regular support and engaging with other trainers for insights.
Decide whether to extend your trainers’ license
After 12 months, you’ll decide whether to renew your trainers’ license. If you do, they will keep getting the latest insights and remain connected with the Licensed Trainer Community to support their ongoing growth.
Is this program the right fit for you?
The program is specifically designed for the
financial and telecommunications industries.
It’s great for your company if you have:
- Internal trainers
(or coaches / managers) who can deliver in-house training - A sales team of 70+ experienced professionals
- Salespeople selling directly to customers in-person or over the phone
Still not sure if this is the right fit for your team?
Reach out, and we’ll help you figure it out.
Trusted by leading companies worldwide:
- Licensed trainers in 10 countries across
4 continents - Program available in English, German and
Czech - Over 3500 people
trained
Companies that already trained with us:
Frequently asked questions
-
#1 What is the Mindworx licensing program for in-house trainers?
The Mindworx licensing program empowers your in-house trainers with consumer psychology tools, insights, and materials to transform salespeople into top performers. It’s a 12-month license that includes a 5-day onboarding program, ready-to-use training materials, ongoing support, and more, specifically designed for the financial and telecommunications industries.
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#2 What are the key benefits of in-house licensing for coaches and trainers?
Customization and Relevance
Participants can use real-life examples from the workplace, ensuring that the training is directly applicable for their company needs.Cost Efficiency
It allows organizations to train multiple employees at at once.Development Opportunities for Trainers
Once your trainers are Mindworx Licensed Trainers & Coaches, they began part of Mindworx Community, where they can share their ideas and challenges. -
#3 How long is the license valid?
The license is valid for 12 months.
In order to use the SURF method, materials and Mindworx community it’s required to prolong the license for your In house Trainers & Coaches. -
#4 What materials will participants receive during the training?
Participants will receive ready-to-use presentations, exercises, workbooks, gamification tools, and certificates. The training is designed to be engaging and incorporating your company challenges immediately.
Is there still a question we didn’t answer?
Choose the option that
works best for you
Maybe you are ready to talk, maybe not yet. Either is fine with us.
Or, sign up for our online workshop to get a firsthand look at the program.
May 2025