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Many businesses face similar challenges
when trying to increase digital sales. Here’s what usually happens:
They don’t fully understand customers’ decision-making process so they don’t know what they should tell them and when.They focus only on motivation, ignoring the barriers holding customers back. Or maybe they only focus on what they offer and forget to take into account what customers really need.
Without addressing these, even the best product can struggle to gain traction.
Our solution
That’s where we come in. We help clients increase sales and conversions across the board – from customer journeys, through the persuasive copy to funnel optimization:
We optimize landing pages and online funnels so customers can move smoothly toward making a decision.
Using a combination of UX best practices and our proprietary SURF method, we find the moments where customers hesitate or drop off. Then, we redesign the funnel to remove those barriers to make every step of the process seamless.
Customer Journeys
A great customer journey is more than just a series of touchpoints—it’s a well-designed flow that aligns with how your customers think and make decisions.
We focus on helping you get the most out of your existing customer base by creating tailored CRM campaigns that drive more conversions and growth.
Performance Copywriting
Words matter. We create copy that isn’t just engaging—it’s designed to convert. Every message within funnels or customer journeys is built on behavioral principles.
From headlines to CTAs, every word is carefully picked to support your goals: connect with your customers, remove their concerns, and guide them toward action.
Here’s how we do it
- First, we start with research to deeply understand your customers and their decision-making process – what motivates them, what barriers they face, and how they behave.
- Then, we identify and design behavioral target groups, ensuring that each group is tailored to specific customer needs and preferences.
- Next, we set clear behavioral goals for each target group, defining what actions we want them to take and what outcomes we aim to achieve.
- Once the strategy is in place, we design the journey—mapping out every step, from emails and landing pages to all the touchpoints in between.
- Finally, we bring it all to life with a performance-focused copy that drives action and delivers results.
- At the end, you get ready to deploy a communication strategy including the final copy. You know exactly what to say, to whom, and when to maximize your chance of conversion.
Why choose Mindworx?
With Mindworx, you’re not just solving problems—you’re building a communication strategy that drives conversions.
The bigger picture
We don’t just fix pieces of your communication —we see the big picture. We align your approach with consumer psychology, and design campaigns that work as a whole.
Industry experience
Over the years we have acquired extensive insights in the banking, insurance, and telco industries. We always conduct customized research for your specific target group.
Behavioral Expertise
Our expertise in consumer psychology and proprietary SURF method helps us uncover hidden barriers and design strategies that truly influence decisions.
End-to-End Partnership
From strategy to execution, we’ll guide you through the process, ensuring every detail aligns with the bigger picture.