6 Key Behavioral Principles to Begin With

Sign up for a FREE 6-day email course. Each day, you learn about one behavioral principle.

    women with a book

    What principles will you learn about?

    Sign up
    1. Context is Your Superweapon
    2. Uncertainty, a Top Sales Killer
    3. Reciprocity Applied in Innovative Ways
    4. Perceived Effort and How to Reduce It
    5. Endowment Effect and How to Evoke It
    6. Perceived Value and How to Increase It
    Sign up

    Why learn about Consumer Psychology?

    Up to 95% of purchasing decisions are made subconsciously.
    Do you know how to influence and shape them?

    For successful sales and marketing, you need one key thing above all: Understanding the subconscious of your customers and knowing how to work with it.

    Many successful companies (Google, Uber, SwissRe, Spotify) are investing heavily in behavioral economics and customer psychology to achieve better results without increasing costs.