World Leader in Consumer Psychology Training

Understand what makes your customers tick and boost your sales performance & conversions.

Industry leaders train with us

The SURF™ Method: Boost Sales with Consumer Psychology

Designed for sales professionals, this training focuses on 9 consumer psychology principles to boost sales performance and increase conversions. Learn simple, practical and proven tools to close more deals and drive more sales.

Consumer Psychology Training Program

A deep dive into consumer psychology for customer journey and communication experts, product teams and digital sales professionals. Learn to create persuasive messaging, optimize websites, improve CRM strategies, and design offers that align with customers' decision-making processes.

Online Masterclass

This online Masterclass reveals how to use insights from 4 decades of consumer psychology and behavioral economics research to increase your conversions.

Become our Licensed Trainer

As our Licensed partner, you will get all the know-how, resources, and skills to successfully deliver the world's #1 training program in consumer psychology.

Why study with us?

1

We practice what we preach

Those who can’t do, teach? Not at all. We honed this training through years of expertise and hands-on experience. Our team has worked with top companies on countless impactful projects.

2

Learning Is Engaging & Fun

We spiced up the training with gamification so the learning is super engaging and fun. Work in teams, score points, and win a prize

3

Training Structure Is Unique

You won’t just learn, you’ll get hands-on experience. At the workshop, you will apply what you’ve picked up to your job.

4

Trainees Love Our Training Programs

Over time, we gathered loads of feedback to perfect the training programs. Excited to say, we are getting great reviews. The attendees say they are “eye-opening”, “transformative” and a “perfect balance between theory, case study, and practice.”

“We reached out to Mindworx for help with online sales of insurance products. The workshop they delivered was highly practical, enriching, insightful, and was fully customized to our needs. Thank you!”
Adrian SciwiarskiHead of Sales & Marketing, BNP Paribas Cardif

“It radically transformed how we look at customers and design campaigns. The knowledge is now an asset we apply in our day-to-day CRM activities.”
Jalal DouameHead of Group CRM, Raiffeisen International

“I have an experienced team that’s not easy to please, but everybody was amazed by the Mindworx training. We had a lot of aha moments, that changed how we look at our clients. ”
Robert TothHead of Marketing, NN Slovakia

“This training is one of the most interesting and activating I have had for a long time. It is super concrete, with a perfect balance between theory, case study, and practice. And not only generic practices from other industries.”
Claire DelabreStrategic Marketing Manager, Orange Belgium

“Regarding the training, we would like to thank you a lot for a very interesting, productive, and extremely helpful training. We are already using the insights in every campaign that we launch.”
Festim BllacaCRM Campaign Manager, Raiffeisenbank

“The training was extremely useful and practical. We can easily apply the new insights in our day-to-day work.”
Miroslava FekiacovaCRM Team Leader, Slovenská sporiteľňa (Erste Group)

Join our global community

Over the years, our way of doing consumer psychology and behavior economics training has built long-lasting partnerships.

3 300+ alumni
115+ countries
4.72/5 average rating

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