Consumer Psychology Training Program

Learn what to say and how to say it to make your customers tick.


Companies who have trained with us

What is it about?

Do you know what to say and how to say it to make your customers tick?

90% of decisions happen subconsciously. 

That’s why companies don’t get far by bombarding customers with rational arguments, discounts and special deals. So, what actually makes them tick? 

This training reveals the most important behavioral economics and consumer psychology principles that drive consumer behavior. You’ll learn how to use them in your specific situation to solve your specific challenges

At the end,
you walk away with:


Ready-to-deploy solutions

to your current challenges. From day one you’ll work under our expert wing on the problems you bring to the table.


A sea of principles

from consumer psychology that will increase the effectiveness of your copy, ads, online funnels and more.


Step-by-step framework

that will serve as a handy template to build your solutions for years to come.


A deep and rich understanding

of how customers truly make decisions.

What our clients say?

“Extremely useful and practical with insights we can easily apply right away in our day-to-day work.”
Miroslava FekiačováCRM team leader at Slovenská sporiteľňa, Bratislava
“Very eye-opening for everybody who attended. It radically transformed how we look at customers and design campaigns. The knowledge we gained is now applied in all our day-to-day CRM activities.”
Jalal DouameHead of group CRM at Raiffeisen International, Vienna
“This training made us rethink how we communicate with customers, create offers, and structure campaigns. It was crammed with fascinating insights from consumer psychology presented by true experts. ”
Milan JirskovskýHead of CRM at Raiffeisenbank, Prague
“The trainings were very interesting, productive and extremely helpful. We are already applying the insights in every campaign that we launch. ”
Festim BllacaCRM Campaign Manager at Raiffeisen, Pristina
“It brought us very pragmatic, concrete benefits when designing propositions and planning communication. And it’s not only relevant for marketing – any colleague with a customer-facing role can benefit.”
Sandra MoreauChief Marketing officer at Orange Group, Paris

Is this training
a good fit for you?

The training is a great fit if you want:

  • your team to stop doing the same things over and over again and instead come up with fresh, innovative ideas and approaches.
  • to measurably bump up the performance of your direct communication, ads, online funnels, and everything in between.
  • to get to the bottom of what drives customers and makes them tick.
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Who will benefit most?

  • CRM, Campaigns, and Communication teams 
  • Digital channel specialists
  • Copywriters
  • Customer experience teams

How’s the training structured?

The training is structured in modules. Each module consists of:

01 Core Modules

Consumer psychology fundamentals (4 modules)

You will learn:

What the customer decision-making process is and what it means if you don’t get it right.

Which 3 major forces influence customers’ decisions.

How to identify and remove the 5 most common behavioral and psychological barriers that prevent customers from taking action.

The nitty-gritty of 8 fundamental principles of human motivation and how to use them in ads, landing pages, emails, and sales funnels.

02 Specialized modules

Performance Copywriting (2 modules)

You will learn:

3 business writing commandments, and the most common mistakes companies make in communication.

5 most important principles to increase the clarity and persuasiveness of your message.

What is key to creating more universal messages that still hit the mark with a broader audience.

How to structure campaigns and combine different channels to achieve the best possible outcome.

Online Conversion
(2 modules)

You will learn:

Why increasing conversions is about much more than just improving UX.

The most important psychological rules when designing online funnels and landing pages.

The most common mistakes companies and UX experts make when designing online funnels.

How to use principles from the 4 core modules to increase conversions from online funnels and landing pages.

New Product Design
(1 module)

You will learn:

What is essential to figure out about your target group(s) before designing a new product.

How to create value propositions that speak to your future customers and resolve their real pain and concerns.

How to identify and remove any barriers they may have regarding your product.

How to select the right combination of final product features.

Customer Experience
(1 module)

You will learn:

What the CX Iceberg model is and what the role of customer service truly is.

The most important, yet often overlooked aspects that ruin CX and drive disloyalty.

4 key principles to create positive experiences repeatedly and systematically.

03 Follow-up modules

Follow-up modules
(1–3 modules)

These custom modules take place 6-12 months after completing the initial training. You can adjust the number, duration, and content of the modules.

Refresh and recap the insights learned and make sure they truly stick.

Work on practical exercises based on some of the current challenges you’re facing while we assist in creating original solutions using consumer psychology.

The training is structured in modules Each module consists of:

  • 1 training session that includes theory spiced up with short exercises (2h)
  • 1 workshop session where you work on your current work challenge (1,5h)
  • Additional readings complemented with exclusive access to

Would you like to learn more?

Contact us