Ready-to-deploy solutions
to your current challenges. From day one you’ll work under our expert wing on the problems you bring to the table.
What is it about?
Do you know what to say and how to say it to make your customers tick?
90% of decisions happen subconsciously.
That’s why companies don’t get far by bombarding customers with rational arguments, discounts and special deals. So, what actually makes them tick?
This training reveals the most important behavioral economics and consumer psychology principles that drive consumer behavior. You’ll learn how to use them in your specific situation to solve your specific challenges.
At the end,
you walk away with:
A sea of principles
from consumer psychology that will increase the effectiveness of your copy, ads, online funnels and more.
Step-by-step framework
that will serve as a handy template to build your solutions for years to come.
A deep and rich understanding
of how customers truly make decisions.
What our clients say?
“Extremely useful and practical with insights we can easily apply right away in our day-to-day work.”
Miroslava FekiačováCRM team leader at Slovenská sporiteľňa, Bratislava
“Very eye-opening for everybody who attended. It radically transformed how we look at customers and design campaigns. The knowledge we gained is now applied in all our day-to-day CRM activities.”
Jalal DouameHead of group CRM at Raiffeisen International, Vienna
“This training made us rethink how we communicate with customers, create offers, and structure campaigns. It was crammed with fascinating insights from consumer psychology presented by true experts. ”
Milan JirskovskýHead of CRM at Raiffeisenbank, Prague
“The trainings were very interesting, productive and extremely helpful. We are already applying the insights in every campaign that we launch. ”
Festim BllacaCRM Campaign Manager at Raiffeisen, Pristina
“It brought us very pragmatic, concrete benefits when designing propositions and planning communication. And it’s not only relevant for marketing – any colleague with a customer-facing role can benefit.”
Sandra MoreauChief Marketing officer at Orange Group, Paris
Is this training
a good fit for you?
The training is a great fit if you want:
- your team to stop doing the same things over and over again and instead come up with fresh, innovative ideas and approaches.
- to measurably bump up the performance of your direct communication, ads, online funnels, and everything in between.
- to get to the bottom of what drives customers and makes them tick.
Who will benefit most?
- CRM, Campaigns, and Communication teams
- Digital channel specialists
- Copywriters
- Customer experience teams
How’s the training structured?
The training is structured in modules. Each module consists of:
The training is structured in modules Each module consists of:
- 1 training session that includes theory spiced up with short exercises (2h)
- 1 workshop session where you work on your current work challenge (1,5h)
- Additional readings complemented with exclusive access to InsideBE.com