Work on your own campaigns
We find the biggest opportunities upfront – real campaigns, flows, or journeys. Your team works on them and leaves with work already done.
When conversions stall, teams add more — more campaigns, more messages.
More often than not, customers do not need more reasons to say yes. They need fewer reasons to say no.
The real blockers are invisible — friction, uncertainty, or readiness. Consumer psychology helps you find and fix it.
You won’t just sit through a few lectures. We’ll help you apply the new skills and make sure they stick
Your team will learn what drives customer decisions and uncover the obstacles that hold back conversions.
A proven framework built on 10+ years of experience, paired with psychological principles turned into practical rules. Ready to use, tailored for financial products, and built to improve the journeys, copy, and experiences that drive conversion.
You get the principles handbook, SURF™ process template, barrier and motivation mapping templates, plus access to InsideBe.com packed with case studies, articles, and more.
A redesigned customer journey, revised copy, or a ready to use copy. You’ll get outputs your team can use right away.
Everyone starts with Fundamentals. Then go deeper where it matters most.
Three specializations. Choose what fits you, any or all.
The program is specifically designed for the finance and insurance.
It’s especially useful for:
Still not sure if this is the right fit for your team? Reach out, and we’ll help you figure it out.
Get in touchMindworx is the World Leader in Consumer Psychology Training Programs

Yes. Fundamentals covers the core principles of consumer psychology that we then build on in the specialised modules.
Yes. We personalise the exercises we run during the training so that participants work on real situations from their day-to-day roles.
Yes. Before the workshop we sit down together, review the business challenges you’re currently facing, and adapt the training activities accordingly.
Up to 12. This ensures every participant gets the attention they need and lets us deliver the training at the quality we’re aiming for.
Yes, and we actively encourage it. Mixing teams lets participants exchange ideas and perspectives.