Romans’s interest in how people think led him to Ph.D. in psychology. When Matej headhunted him, he finally got a chance to put theory to use and couldn’t say no.
To make customers buy, behavioral insights need to be put into words. That’s when Roman comes in. He managed to combine his analytic and creative selves and fell in love with copywriting.
Out of the office, he’s a bit of a nerd. You will probably find him reading comic books or discussing new processors. Nobody’s perfect.