Dr. Rajiv Vaidyanathan is scholar, teacher, consultant, and coach. He is a professor of marketing at the University of Minnesota Duluth, where he specializes in consumer psychology, data analysis, and statistics. His research has been published in top academic journals, and he has received multiple awards for his excellence in teaching, research, and service.
Dr. Vaidyanathan is passionate about helping businesses apply consumer psychology to enhance leadership, negotiation, sales effectiveness, and customer engagement. He has worked with organizations ranging from small businesses to global giants like Microsoft and Cencora, designing workshops and consulting on projects that transform behavioral insights into actionable business strategies.
He firmly believes that understanding how people think and make decisions is the key to better management and marketing, and he’s been lauded for his ability to use his expertise to provide business leaders with actionable takeaways.