“Hurray! I’m getting new insurance!” No customer said that. Ever. What does that mean for you?
No matter how great your offer is, customers seldom perceive it as a major lifesaver. And they certainly don’t look forward to buying it. For them, it’s mostly a necessity that eats up their time and money.
Insurance is a unique industry unlike any other.
- It’s filled with client uncertainties and misunderstandings.
- It’s tough to build relationships because of IFAs.
- Interactions with clients are rare.
- Clients are reluctant to buy insurance online.
Luckily, at Mindworx, we know a lot about what makes insurance customers tick.