World Leader in Consumer Psychology Training

The SURF™ Method: Boost Sales with Consumer Psychology

The World’s #1 Training in Consumer Psychology

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What’s the training about?

This isn’t another training about dubious sales tactics. It isn’t about uncovering the “psychological” profile of customers or learning “magic formulas” to overcome objections.

 This training is about the why behind the buy.

It has one goal:
To give you simple tools from consumer psychology to overcome 3 critical sales mistakes and boost your sales performance.

What our clients say?

“The most interesting and eye-opening part was the SURF™ Method. Focusing on uncovering and removing clients’ psychological barriers is a game-changer.”
Ivan PastierBusiness Development Director, CTP
“I lead a team of experienced real estate salespeople. This workshop was incredibly inspiring, and practical; and pushed us to think outside the box. The case studies and examples on changing communication to become more persuasive were awesome!”
Marian DornakSales Director, ITB Development
“Very eye-opening for everybody who attended. It radically transformed how we look at customers and design campaigns.”
Jalal DouameHead of Group CRM, Raiffeisen International
“It brings very pragmatic and concrete benefits when designing value propositions or planning communication. The training is not only for marketing. Any colleague with a customer-facing mission will benefit from it.”
Sandra MoreauChief Marketing Officer, Orange Group
“Incredibly inspiring, professional, and practical. I’ve been through many training programs, but this one radically changed how I communicate with my clients.”
Peter KonecnySenior Financial Advisor

What makes this training so unique?

  • An Eye-Opening Approach Rooted in Consumer Psychology.
    You’ll discover how customers really make purchase decisions and learn simple, science-based tools to influence their choices and significantly boost your sales.
  • Three Critical Mistakes and the Unique SURF™ Method.
    You’ll uncover three mistakes even experienced salespeople make and learn how the SURF™ Method helps you overcome them, boosting sales and enhancing the customer experience.
  • Small Changes with Huge Impact.
    You’ll master 9 consumer psychology principles to make tiny, easy-to-apply tweaks in your communication that drive significant improvements in sales performance.
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    This training is for salespeople…

    Who regularly engage with and sell to new clients.

    Whose success relies on persuasion, not just pre-existing relationships.

    Who are eager to enhance sales performance and drive higher conversions.

    How is the training structured?

    Each of the three modules targets one critical mistake that ruins sales performance.

    Module 1: Intro to Consumer Psychology & the SURF™ Method

    What is it about?

    This module introduces participants to the world of consumer psychology.

    They learn about the crucial role of the subconscious in purchase decisions, what the decision-making process is, and how context influences customers.

    To make it easy to grasp, this module introduces the SURF™ Method. It provides a simple step-by-step guide to increasing sales.

    Module 2: 4 Psychological Barriers that Stop Customers from Acting

    What is it about?

    This module is about the most important yet often overlooked step in your efforts to increase sales – identifying and removing psychological barriers to action.

    It uncovers the 4 most common psychological barriers that stop customers from buying and teaches attendees techniques to remove them.

    Uncertainty

    Perceived effort

    Psychological reactance

    Zone of acceptance

    Module 3: The 5 Most Important Motivators to Purchase

    What is it about?

    In this module, you’ll explore 5 key principles to boost your customer’s motivation to act.

    But this isn’t about the same old carrot-and-stick techniques you’ve heard before. Instead, you’ll discover tiny, easy-to-apply tweaks in communication that make customers more eager to act.

    Loss aversion

    The endowment effect

    Anchoring

    Perceived value

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    Every module takes half a day and consists of a training part, workshop part and homework.

    • Training
      We talk about the latest insights, case studies, and principles.
    • Workshop
      You apply all you’ve learned to your processes & situations.
    • Homework
      You have a specific assignment to work on until the next module.

    Sounds good? Let’s talk!

    Contact us