Nikol was always intrigued by how habits are formed and how to run experiments to learn as much as possible. So as a graduate, she joined Mindworx and has remained its cornerstone ever since.
No wonder she is now designing solutions to change habits and behavior through the smart use of behavioral economics. In the meantime, she is constantly trying to improve our own methods.
Just as good as she is in methodology, she’s also at The Sims. We kid you not, we saw what she built!