Increase the chances that your newly launched product will be that lucky 1 in 5 that makes it! But don’t leave it up to luck – rely on science.
What is it about?
Get a clear picture of what gets your future customers hooked, and crucially, what leaves them cold!
We use science-driven tools and frameworks to identify the right value proposition, product features and pricing long before you have sunk a fortune into a cool-sounding product that nobody is buying.
Phase 1: Product discovery
We’ve helped insurance companies, fintech, wellness and fitness startups launch new products. We help them to find:
Phase 2: Customer research and testing
Get insights into how people really feel about the product before you put in a ton of work on development:
- Customer interviews and observations
- Fast choice testing
- Choice-based conjoint analysis
Phase 3: High-performing funnels and communication
Creating an amazing product doesn’t mean customers will buy it. That’s why sticky communication and conversion funnels are crucial.