O nás

Náš tím prepája akademickú precíznosť, roky skúseností a biznisovú dravosť. Sme experti na behaviorálne vedy.

Matej Sucha

Co-founder and managing partner of MINDWORX. He has a quantitative background in Actuarial mathematics with work experience both home and abroad. His expertise is among others consumer psychology and influence.

Michal Plevka

Psychology graduate with a profound interest in behavior change and habit formation to help people meet their goals. He is also experienced in using behavioral economics to increase sales and improve communication.

Zuzana Lazistanova

Her expertise is in HR consulting, particularly a competency-based selection and development, psychological assessment and analysis of employees' job attitudes. Currently PhD candidate focusing on employee engagement.

Tomas Benadik

Former copywriter, brand manager and account manager, currently Business Development Director at Milk Design Directors. Marketer and strategist with keen interest in how business - and people work.

Alain Samson

Alain is a London-based behavioral scientist with more than 10 years of consulting experience. He is best known as the founder of behavioraleconomics.com and editor of the Behavioral Economics Guide.

Kristina Radova

Work and social psychology graduate. Enjoys challenging the status quo. Interested in malleable concepts like ideas and plans that can be adapted and debated.

Nikola Bernatova

Nikola is a devoted psychologist with passion for habit formation and behavior change through the use of nudges and various principles of behavioral economics.

Agnis Stibe

Agnis's work on business science-driven transformation unifies knowledge about designing transforming technologies for business acceleration. It explains how technological innovations can go beyond the limitations of traditional behavior design and change management. 

Marian Kováč

Marian’s 30+ year finance professional career embraces central commercial and financial advisory. He has always been puzzled why clients most of the time make only acceptable instead of optimal choices, despite having most of the necessary info available. 

Andrej Findor

Assistant professor at the Comenius University in Bratislava. He is interested in how applied behavioural science can change behaviour and inform prosocial interventions reducing stereotypes, prejudice and extremist attitudes.

Matej Balažovič

Matej is student of Economics and Finance at Charles University in Prague. He is fascinated by irrationality of economic agents and passionate about situations, where the classic economic theory fails.

Roman Burič

Psychology graduate passionate about cognitive biases and decision making. What fascinates him the most is using human irrationality to make people do more reasonable choices by utilizing principles of behavioral economics.  


We believe in the power of behavioral sciences. We constantly look for new ways how to apply them to achieve our clients’ goals. We are excited and proud of what we do.


Every client we work with, every project we engage in and every advice we give is strongly in line with our core values.

Take Care

We are responsible towards our clients and their needs. We mind our team. We care, always.

Strive for Excellence

We constantly search for new insights to deepen our expertise. We innovate and dwell on every detail. For us, good is not enough.

Think Smart

Knowing is not enough, we want to understand. We think out of the box and unveil true causes of problems. Our aim is to work smarter.

Be Passionate

We truly enjoy what we do. We work with passion and enthusiasm. We never forget to celebrate success.


We know what drives human behaviour and what can change it. We always closely analyze the decision making process behind behaviours and identify places to intervene. Our solutions have large impact while remaining simple and inexpensive. We not only solve problems, we also teach our clients. We are architects of human behaviour.

Read our manifesto

Our manifesto

We are all human.

Over centuries our brains developed
many shortcuts to help us make decisions.

Still, people can’t tell you
what they want, how they make choices and what they prefer.

Economic theories assume people to be rational.
People are predictably irrational.


Knowledge from behavioural economics,
applied psychology and consumer studies
used to solve real world challenges.

Academic excellence
and business acumen combined.


We leave our mark in marketing, sales,
persuasion, fundraising and user experience.

We help companies achieve their business goals.
We never go against our core values.

We change people’s minds and behaviours.
We make people say yes.

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