Hey there, curious soul.
Thank you for downloading our info pack. We hope you’ll find all the answers to your questions there.
What is the licensing program?
Over the years, we’ve built what’s now recognized as the world’s top program in consumer psychology—not because we say so, but because it delivers real, measurable results.
Here’s the twist: this isn’t about us training your team.
It’s about empowering your trainers with the tools, insights, and ready-to-use materials they need to turn your salespeople into top performers.
Download info packWe’ll help your trainers become Sales Performance Specialists—the kind of experts who can take your sales team from good to exceptional.
- Your trainers will gain all the skills they need during an intensive 5-day onboarding program.
- We’ll provide ready-to-use materials for both online and in-person delivery, including presentations, exercises, workbooks, gamification tools, certificates, and more.
- We’ll guide them as they prepare for their first training sessions.
- They’ll receive continuous support throughout the license period to refine their skills and deliver measurable results.
- The license is valid for 12 months with an option to renew.
What should you know about the training?
This training program equips you with unique consumer psychology tools to fix 3 critical mistakes and, in turn, boost your sales performance.
We get it. You’ve seen it all: the buzzwords, the generic solutions, the overpromises.
This is different. We focus on what actually works—practical, science-backed techniques that your trainers can use to create meaningful, lasting impact on your bottom line.
It is specifically designed for salespeople in the financial and telecommunications industries.
Read moreThe training is about the why behind the buy.
An Eye-Opening Approach Rooted in Consumer Psychology: You’ll discover how customers really make purchase decisions and learn simple, science-based tools to influence their choices and significantly boost your sales.
Three Critical Mistakes and the Unique SURF™ Method: You’ll uncover three mistakes even experienced salespeople make and learn how the SURF™ Method helps you overcome them, boosting sales and enhancing the customer experience.
Small Changes with Huge Impact: You’ll master 9 consumer psychology principles to make tiny, easy-to-apply tweaks in your communication that drive significant improvements in sales performance.
We’re the World Leader in Consumer Psychology Training Programs
- 3 300+ alumni
- 115+ countries
- 4.72/5 average rating
