Hey there, curious soul.

    You are just one step away from exploring of – The SURF™ Method: Boost Sales Performance with Consumer Psychology

      Licensing Program

      Become a Licensed Consumer Psychology Trainer & Coach

      Build a six-figure revenue as a licensed trainer for the world’s top training in consumer psychology

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      Companies that licensed their trainers with us

      Learn how to sell and deliver the world’s top consumer psychology training for finance and insurance.

      Not satisfied? Get your money back. Simple as that.

      What is this
      program about?


      As a trainer, you know the struggle: developing content that works, building credibility, and proving your training delivers results.

      The SURF™ Method Licensed Trainer & Coach Program eliminates all of that.

      Get access to the world’s top consumer psychology training program — globally recognized, proven, and already delivering measurable sales results.

      Skip the trial and error. Get the knowledge, materials, and ongoing support to launch as a SURF™ Method Licensed Trainer & Coach.

      Why do trainers
      choose this program?

      Let’s be clear — there are other licensing programs out there. But trainers say the same things: low ROI, steep costs, and too much theory.

      The SURF™ Method program is different:

      • Backed by science and a decade of industry experience
        Master proven consumer psychology techniques that boost sales performance — with real examples from finance and insurance showing exactly how to apply them in practice.
      • Everything you need to deliver engaging training
        Get ready-to-use slides, Miro board templates, engagement strategies, gamification tools, and more. No creating from scratch — just customize and go.
      • Quick return on investment with zero risk
        Get a step-by-step blueprint to land your first clients fast — and charge premium fees far beyond standard training. Not satisfied? Money-back guarantee.
      • Strong support and community
        You’ll gain ongoing support from industry-leading experts in the Licensed Trainer Community.

      Turn proven consumer psychology into your most profitable training offering and build a six-figure income from it.

      Training program that boosts sales by 18% to 35%

      This isn’t another training about dubious sales tactics or magic formulas. You’ll learn to deliver training that actually works.

      Here’s why:

      1. An Innovative Sales Approach Rooted in Consumer Psychology
        90% of purchase decisions are subconscious. Your training attendees will discover what drives these decisions and learn simple, science-based tools to influence them. Without harming trust or customer experience.
      2. Unique SURF™ Method
        This method offers a radically different approach to customer interaction. It’s a structured, psychology-based framework that makes each touchpoint more effective.
      3. Small Changes with Huge Impact
        Participants in your training will master a set of consumer psychology principles to make subtle, customer-focused changes in communication that drive significant sales improvements.

      Need further details about the training? Download the info PDF for a full breakdown of pricing, program structure, and content.

      Download info PDF

      Who do we accept in the
      program?

      We care about quality. That’s why we work only with experienced trainers
      ready to be active members of our trainer community.

      It’s great for you if you are:

      • Established trainer
        and you want to build or
        grow your own business
      • Ready to dedicate time and effort to be successful

      How to get in the program?

      1

      Submit a short application (no strings attached)

      This helps us learn about your background and goals. If we see there’s a match, you move to the next step.

      2

      Call with Our Licensee
      Success Manager

      The goal is to answer all your questions, learn more about your plans, and explore whether the program fits your market and ambitions. If we both feel there’s a fit, we’ll move to the final step.

      3

      Call with Mindworx CEO,
      Matt Sucha

      We believe in building a strong network of licensed trainers, and Matt personally meets everyone before they join the program. Together, you’ll make a final decision on whether moving forward is the right next step.

      Learn more about the application process in the info PDF.

      Apply for the program Download info PDF

      Get licensed with the world leader in consumer psychology training

      • Licensed trainers in 12
        countries across 4
        continents
      • 4.72/5 average rating

      Companies that already trained with us:

      “It’s an honor to be a licensed Mindworx trainer, with access to all the knowledge and the SURF™ Framework. This has significantly boosted my credibility as the owner of a neuromarketing boutique consultancy.”
      Cibele Marques de SouzaLicensed Trainer & Coach
      “I can highly recommend the onboarding — it was delivered in an exceptionally engaging and dynamic way. Thanks to the talented trainer, I was never bored, and my focus stayed sharp throughout, thanks to a variety of interesting and interactive activities. And the topic itself? It has the power to shift your perspective, even if you’re already an experienced trainer.”
      Petr JeřábekLicensed Trainer & Coach
      “I had a good understanding of consumer psychology but was missing hands-on experience. This training and license gave me exactly what I needed. Now, I feel confident to work as an independent trainer and consultant.”
      Cristina RueffLicensed Trainer & Coach
      “If you truly want to level up your game in managing sales team performance, Mindworx is the place to do it. SURF™ is an amazing framework in itself, but also how it is delivered – it's 5 stars.”
      Blazej DziukLicensed Trainer & Coach
      “I was really impressed with how well the onboarding was organized and how much you genuinely cared about helping all the licensees succeed.”
      Isabella KiesslichLicensed Trainer & Coach
      “What really stood out to me was the group of people in the onboarding – accomplished, driven, and coming from all kinds of industries, but all with the same hunger for knowledge. One moment, I’d be hearing insights from a behavioral economics professor, the next from a rising marketing agency owner. It was a mix of perspectives that made every discussion sharper.”
      Jakub PopluharLicensed Trainer & Coach
      “The training provides a practical framework to apply well established research findings in consumer psychology to the situations sales people engage in all the time. It allows sales organizations a way of critically evaluating their communications to make them much more effective.”
      Rajiv VaidyanathanLicensed Trainer & Coach

      Frequently asked questions

      • What is the structure of the onboarding?

        The onboarding spans two weeks, consisting of five intensive live training days. Each session lasts approximately six hours, including short breaks. The exact schedule will be confirmed a few weeks before the start date to accommodate different time zones.

      • How do you handle different time zones?

        We carefully tailor the onboarding schedule based on participant locations. In the last cohort, we successfully managed trainers from the US, Europe, and Sri Lanka. No matter where you are, we ensure the timing works for you.

      • Who are the current Mindworx licensed trainers?

        Our trainers come from 10+ countries across four continents (North and South America, Europe, and Asia). They include elite trainers, consultants, university professors, and marketing agency owners, all bringing their expertise to Mindworx.

      • Do I need to have previous training experience?

        Yes, some experience in training, coaching, or consulting is required since you will be responsible for finding and delivering your own training sessions. If you’re looking to expand into corporate training and consulting, this program will equip you with the tools and community support to succeed.

      • How soon can I start earning money as a licensed trainer?

        You can start earning immediately after onboarding — even the very next day. While we recommend reviewing the materials thoroughly before delivering your first training, the pace is entirely up to you.

      • How does Mindworx support me after onboarding?

        You will receive comprehensive training materials, including:

        • Presentation decks and structured training modules
        • Official Mindworx Licensed Trainer Badge
        • Monthly Mastermind Calls with CEO Matt Sucha and other licensed trainers
        • Access to an exclusive community of professionals

      Ready to move forward, or do you need more clarity? Download the info PDF for pricing, program structure, and details of the program content.

      If you don’t see results, you’ll get your money back.

      Ready to talk, or still deciding?


      Ready to take the next step? Fill in the application (no commitment). We’ll get back to you within 72 hours.

      Or download the full program details for everything you need to know.

      Download info PDF

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