A large part of what you do every day, from brushing your teeth to the way you work or run a company, is driven by your habits. From a perspective of one year, you can see that some are working for you and some against you. The same goes for the habits of your team, company, or customers.
Why do even seasoned and well-versed managers so often err? Behavioral scientists have discovered many subconscious patterns that cause predictable mistakes - these sway our decisions and make us go astray. Learn simple, yet effective strategies to improve your decisions.
Workshop about how customers make decisions and how you can understand and shape them. Companies often say their customers are irrational. We will show you how to predict customers’ irrationality and thus effectively increase your sales.
Have you ever wondered what’s behind your decisions? Why is it OK to pay twenty bucks for a great meal, but you quiver to pay even 99 cents for an app? What makes these two decisions different? Luckily, decades of research in consumer psychology, decision-making, and behavioral science gave us the answers.
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