What is behavioral economics and how to use it?
Have you ever wondered what’s behind your decisions? Why is it OK to pay twenty bucks for a great meal, but you quiver to pay even 99 cents for an app?
What makes these two decisions different? And does it have to do with the way our brains work?
This was a source of both confusion and intruige for quite some time. For years people and companies wondered why we make choices which sometimes don’t make much sense.
Luckily, decades of research in consumer psychology, decision-making, and behavioral science gave us the answers.
Get ready for a new perspective which might turn your (business) world upside down.
What will you learn?
This eye-opening workshop will teach you the basics of behavioral science. We will take you through an array of applications of behavioral science and show you how to apply it in business or your everyday life.
You will learn about the real drivers of your behavior and how to predict it. This will help you understand a bit more about your customers, colleagues, and even yourself.
At the end of this workshop, you will:
- obtain a much better understanding of how our mind works,
- understand how we make decisions and what shapes our behavior,
- be able to determine where to apply behavioral insights and how you can benefit from them.
Who is it for? Is it right for you?
Anyone who is human and wants to make smarter decisions or help others to make wiser choices :)
Managers, CEOs, Team leaders and trainblazers looking to broaden the knowledge of their teams or colleagues.
Are you interested?
Let us know:
Phone: +421 904 247 001