Online masterclass Behavioral Economics & Psychology
What’s this Masterclass about?
This Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.
You’ll get a step-by-step framework on how to apply 24 most powerful psychological principles into your ads, landing pages, emails, sales funnels and everything in between.
What you get in the Masterclass
- 7,5 hours of video lectures
- 13 eBooks (+350 pages)
- ADAPT framework
- Ideation prompts
- 60+ case studies
- Official Masteclass Certificate
Who’s it for?
This Masterclass is for all those interested in consumer psychology and mainly for:
- Conversion and UX specialists who want to learn the psychology behind why people buy
- Copywriters who are eager to learn what to write and how to write it so that it converts
- Strategists and Planners who need to understand what’s behind their customer’s decisions and how to influence them
Why “Behavioral Economics” in marketing?
Simply put, behavioral economics is an entirely practical field about how people make decisions and what drives their behavior. It gives you the tools to understand, predict, and influence them.
As long as you do your business with humans, you will forever benefit from this knowledge.
Thanks to this Masterclass, you will learn:
- That 90 — 95% of purchase decisions are subconscious. And how to shape those decisions.
- What’s going on in your customers’ minds. And how you can easily influence what they buy, where they click or how they react.
- How to use the tested & proven findings to improve your results.