Effective retail & sales
Research says that up to 95 % of buying decisions are not made rationally and consciously. A subconscious perception of your offering is what drives your customers. Behavioural sciences give us the tools to shape your customers’ decisions through a clever choice architecture, pricing and product presentation.
It all starts with a detailed analysis and understanding of your customers' decision making process. We will help you understand it and craft an effective strategy which speaks to your customers' subconscious. This can include copy of direct mails and call scripts, promotional offers, pricing, design and product display.