Customer psychology workshop

Learn what to say and how to say it to make your customers tick


Companies who have trained with us

When is the next workshop?


UNIQ, Staromestská 3, Bratislava

190 €

Who will benefit most?

  • CRM, Campaigns, and Communication teams 
  • Conversion rate, performance and UX specialists
  • Copywriters
  • Business people

What is it about?

Up to 95% of purchasing decisions are made subconsciously.
Do you know how to influence and shape them?

This is exactly what you will learn at the Customer Psychology Workshop. It will guide you through the fascinating world of customer psychology. 

At the end,
you walk away with:


Behavioural framework

We will guide you step by step through the ADAPT framework. In this way, you will get a systematic approach to applying the knowledge of customer psychology.


15 behavioral principles

You will learn to use 15 key behavioral principles that control the subconscious of your customers.



The exercises are adapted so that you master the principles as quickly as possible.


Ideation prompts

A set of guiding questions for each principle covered. The answers to these questions will lead you to solutions that you would not have thought of without them.

Why customer psychology?

For successful sales and marketing, you need one key thing above all: Understanding the subconscious of your customers and knowing how to work with it.

Many successful companies (Google, Uber, SwissRe, Spotify) are investing heavily in behavioral economics and customer psychology to achieve better results without increasing costs.

Our workshop differs from others with its practical, unique content and focus on understanding the psychological principles behind tactics.

We teach practical principles that bring measurable results, not just theoretical knowledge. The goal is for you to leave with a step-by-step, systematic and structured guide to apply what you’ve learned.

What do our clients say?

“Delving deeper into customer psychology and behavioral economics with Mindworx has been one of the most ground-breaking experiences of my nearly 20-year career in marketing.”
Martin HromkovicMarketing Strategy Expert at Orange, Bratislava
“At the workshop, I learned a lot of useful things in the field of customer behavior, what works for them and how to approach them. Mindworx are passionate experts and good speakers.”
Lenka ManinkováDigital Marketing Specialist at Union, Bratislava

Who will walk you through it?

Matej Šucha – Managing Partner, Mindworx

Founder of Mindworx and expert in customer psychology. Matej has worked with the world’s biggest names in this field, and hundreds of students have gone through his workshops.

Michal Plevka – Behavioral Strategy Director, Mindworx

Michal is a trained psychologist. At Mindworx, he trains and leads projects using customer psychology and behavioral economics for the largest Slovak companies.

Kristína Radová – Senior Behavioral Consultant, Mindworx

Kristina is a psychologist and her specialty is copywriting. It will show you how behavioral economics and customer psychology increase text conversions.

Organizational details

  • Workshop capacity: max. 16 people
  • Scope: A one-day workshop (9:00 – 16:30)
  • Address: UNIQ Building, Staromestská 3, Bratislava
  • Workshop price: €195 per person (without VAT)

Would you like to learn more?

Contact us