What is it about?
Picture a campaign you’ve been struggling with. You feel pressure to uplift conversion or sales. You’ve tried this and that, but none of it has worked. And what’s worse you don’t understand why not. It is supposed to work.
We’ll tell you exactly what to say and how to say it so that it works.
Phase 1: Behavioral diagnostics
We’ll run qualitative research and put your communication in front of your target customers to see what resonates, what falls on deaf ears and why. This serves as an initial check of where you stand.
Voice-of-the-customer research
We’ll analyze what words your target customers use and how they talk about your products. The words we “get straight from your customers’ mouths” will help us craft persuasive messaging and will reveal the crucial pains and gains of your audience.
Barriers to change
Friction, uncertainty and information overload, are a few of the nitty-gritty details that could put customers off. We’ll identify what’s holding customers back and how to adjust copy to convert better.
Phase 2: Message testing
Based on the diagnostics, we’ll create out-of-the-box, science-backed solutions. We’ll focus on carefully testing:
- Main value propositions and messages
- Customer understanding of the communication
- Natural flow of the communication
Phase 3: Final solutions
You will walk away with conversion-focused copy that has been tested with your target audience and communication flows that will supercharge its impact.
Word-for-word copy
Combines voice-of-the-customer with an arsenal of consumer psychology techniques. This ensures that everything in your new copy is on point and packs a punch.
Recommended channels
The best copy works in tandem with the right channels. Using multiple appropriate ones ensures that you catch customers’ attention at the right moment.
Communication flows
We specify exactly what to send to whom and in which order. This ensures that clients get only relevant communication that is well-timed, personalized, and contains the right messages.
