who want to achieve higher close rates while feeling more comfortable in the sales process
Boost Sales & Increase Conversions With Consumer Psychology is the world’s #1 training program in consumer psychology.
It is not another training about dubious sales tactics. It isn’t about finding the pop-psychological profile of customers and using the right words to motivate them to buy.
So, what is this training about then? It’s about the why behind the buy. We teach participants a powerful SURF framework and 9 psychological principles that help them boost their sales and increase conversions.
“I lead a team of experienced real estate salespeople. This workshop was incredibly inspiring, and practical; and pushed us to think outside the box. The case studies and examples on changing communication to become more persuasive were awesome!”Marian DornakSales Director, ITB Development
“Very eye-opening for everybody who attended. It radically transformed how we look at customers and design campaigns.”Jalal DouameHead of Group CRM, Raiffeisen International
“I have an experienced team that’s not easy to please, but everybody was amazed. We had a lot of aha moments that changed how we look at our clients.”Robert TothHead of Marketing, NN Insurance
“This training made us rethink how we communicate with customers, create offers, and structure campaigns. It was crammed with fascinating insights from consumer psychology presented by true experts. ”Milan JirskovskyHead of CRM, Raiffeisenbank CZ
“It brings very pragmatic and concrete benefits when designing value propositions or planning communication. The training is not only for marketing. Any colleague with a customer-facing mission will benefit from it.”Sandra MoreauChief Marketing Officer, Orange Group
“Incredibly inspiring, professional, and practical. I’ve been through many training programs, but this one radically changed how I communicate with my clients.”Peter KonecnySenior Financial Advisor
The training brings the latest knowledge from consumer psychology about:
Understanding and learning to apply these is the key to highly effective sales.Get in touch
Training is that the framework and principles are universal, regardless of the industry and roles of the participants. It can then be easily tailored through examples and exercises that participants work on.
We designed the training with a touch of gamification, making the entire learning experience more engaging and fun. Participants work in teams and collect points to win a prize at the end of the third module.
Each module is packed with brief energizers ensuring a lively ambiance and keeping energy levels high. The goal is to lighten the mood and help participants to focus better.
Each module takes 3 hours, and the ideal pace of the training is one module per week. However, if need be, it can be delivered in three consecutive days or as a 1.5-day training.
The goal is not simply to teach people the latest insights.
It is for them to understand and learn to apply those latest insights in their specific situation. All the while having fun and enjoying the process.
That’s why we split the training into three modules.
Every module takes half a day and consists of a training part and a workshop part.