Customer experience is all about the subjective perception of the interaction with your company. Often a few words or a simple tweak in the environment can completely change this perception. Behavioral sciences teach us how to work with the subjective perception and what really matters to customers.
A vast majority of buying decisions are not made rationally and consciously. A subconscious perception of your offering is what drives your customers. Behavioral sciences give us the tools to shape your customers’ decisions through a clever choice architecture, pricing and product presentation.
Whether you are preparing for an important presentation, meeting or negotiation, the science of persuasion can increase your chances to succeed. Small changes in the order and framing of presented information and the communication context you create can help you build authority, urgency and significantly improve your persuasiveness.